Professional pressing looks effortless because it follows a sequence: iron from the inside out, work from collar to cuffs to body, and use steam to relax fibres before setting the shape.
Temperature matters enormously — too hot scorches synthetics and leaves shine, too cool leaves wrinkles. Pressing on the reverse side protects dark colours and prints from that tell-tale gloss.
PRESSO uses industrial steam presses that achieve a crispness home irons cannot match, with no scorch or shine, delivered on hangers ready to wear.